5 Creative Ways to Use Employee Surveys

Employee surveys don’t need to be long and comprehensive to provide value. Take the guesswork out of decisions by leveraging feedback through short and frequent employee surveys.

Whether you’re measuring your organization’s culture or simply planning your next team outing, surveying your employees has tons of benefits. You’ll:

  • Empower employees to take an active role in making decisions
  • Make employees feel heard
  • Improve communication by getting everyone on the same page
  • Uncover ideas (or issues) you wouldn’t otherwise have learned

All of which goes to say… surveying your employees engages them with their workplace. And highly engaged workplaces see a 10% increase in customer ratings and a 20% increase in sales.

So, consider these creative employee surveys to actively involve everyone in improving your company culture.

Bonus: You can get more best practices for your employee surveys with our free eBook. Download it here.

5 Creative Employee Survey Uses

1. Prioritizing Action Steps

Looking to improve your company culture? Turn to your team for help. Even if you have compiled a list of action items to address culture pain points, chances are that they each take time, planning, and funds.

Your employees are directly impacted by your company culture each and every day. Ask employees to weigh in on which change would have the most positive effect on your company culture; they’ll jump at the opportunity to shape the environment in which they work.

2. Meeting Preparation

Let’s be honest: most meetings are inefficient and tedious. As meetings expert Steven Rogelberg reported to SHRM, “In some organizations horrible meetings have become an accepted way of life that is not challenged. There is a belief that the cost of doing business is bad meetings. [That is] flat out wrong. A good leader is a good steward of others’ time.”

Respect your employees’ time by soliciting relevant information ahead of your meetings, whatever form they take:

  • Brainstorms: ask employees to contribute a few ideas before your brainstorm meeting to get the juices flowing and dive right in once you’re all together
  • Project Planning: ask employees for their project priorities ahead of time so you know which issues to prioritize covering as a team
  • Team or Company Town Halls: ask for questions ahead of time so you can easily walk through your prepared answers

To do this, use an anonymous pre-meeting survey so employees can freely share their thoughts.

3. Regular Sentiment Monitoring

In-depth, long-form surveys (like annual culture or engagement surveys) are great for diving deeply into employee sentiment, but it’s also important to keep a pulse on how employees feel on a regular basis. This is where the aptly named pulse survey comes in handy. Pulse surveys are single-question surveys that are answerable directly in an email. Consider asking the same question weekly or monthly to understand the state of your workforce and culture over time.

Psst: If you’re afraid this will be too onerous on employees, CultureIQ developed a way to get an ongoing measurement of employee sentiment by surveying only a representative sample of your employee population. Check it out here!

Already monitor employee sentiment regularly? Optimize your feedback loops with our six tips on improving your response rate and our tips on communicating survey results.