Culture Is Our Calling.
Clients Are Our Inspiration.

Good for People.
Good for Business.

Good for People.
Good for Business.

We Know Culture.
We'd Love To Share Our Thoughts.

5 Creative Ways to Use Employee Surveys

Employee surveys don’t need to be long and comprehensive to provide value. Take the guesswork out of decisions by leveraging feedback through short and frequent employee surveys.

Whether you’re measuring your organization’s culture or simply planning your next team outing, surveying your employees has tons of benefits. You’ll:

  • Empower employees to take an active role in making decisions
  • Make employees feel heard
  • Improve communication by getting everyone on the same page
  • Uncover ideas (or issues) you wouldn’t otherwise have learned

All of which goes to say… surveying your employees engages them with their workplace. And highly engaged workplaces see a 10% increase in customer ratings and a 20% increase in sales.

So, consider these creative employee surveys to actively involve everyone in improving your company culture.

Bonus: You can get more best practices for your employee surveys with our free eBook. Download it here.

5 Creative Employee Survey Uses


1. Prioritizing Action Steps

Looking to improve your company culture? Turn to your team for help. Even if you have compiled a list of action items to address culture pain points, chances are that they each take time, planning, and funds.

Your employees are directly impacted by your company culture each and every day. Ask employees to weigh in on which change would have the most positive effect on your company culture; they’ll jump at the opportunity to shape the environment in which they work.


2. Meeting Preparation

Let’s be honest: most meetings are inefficient and tedious. As meetings expert Steven Rogelberg reported to SHRM, “In some organizations horrible meetings have become an accepted way of life that is not challenged. There is a belief that the cost of doing business is bad meetings. [That is] flat out wrong. A good leader is a good steward of others’ time.”

Respect your employees’ time by soliciting relevant information ahead of your meetings, whatever form they take:

  • Brainstorms: ask employees to contribute a few ideas before your brainstorm meeting to get the juices flowing and dive right in once you’re all together
  • Project Planning: ask employees for their project priorities ahead of time so you know which issues to prioritize covering as a team
  • Team or Company Town Halls: ask for questions ahead of time so you can easily walk through your prepared answers

To do this, use an anonymous pre-meeting survey so employees can freely share their thoughts.


3. Regular Sentiment Monitoring

In-depth, long-form surveys (like annual culture or engagement surveys) are great for diving deeply into employee sentiment, but it’s also important to keep a pulse on how employees feel on a regular basis. This is where the aptly named pulse survey comes in handy. Pulse surveys are single-question surveys that are answerable directly in an email. Consider asking the same question weekly or monthly to understand the state of your workforce and culture over time.

Psst: If you’re afraid this will be too onerous on employees, CultureIQ developed a way to get an ongoing measurement of employee sentiment by surveying only a representative sample of your employee population. Check it out here!


Already monitor employee sentiment regularly? Optimize your feedback loops with our six tips on improving your response rate and our tips on communicating survey results.

Ready to improve engagement with employee surveys?

Download our free guide.

4. Decision Making

When faced with fun decisions that affect the entire team, consider turning to employees to help you choose the best course of action.

Not sure which team building activity employees would most enjoy? Deciding between two dates for the next company event? Choosing a new format for your next team meeting? Ask the team with a quick multiple-choice survey. Whether you let the majority win or simply consider their feedback in making your decision, asking for feedback will ensure buy-in when executing.


5. Idea Sourcing

Or maybe you don’t have any ideas for the next team building activity, company event, or team meeting. Consider sending out an optional survey to crowd-source suggestions. It’s common for employees to feel that they lack a formal way to contribute ideas for culture improvement. By proactively and regularly seeking out suggestions, you’re fostering an innovative and collaborative culture.


How do you put the employee voice front and center at your company? Share your ideas to @CultureIQ on Twitter!

Get started today

Learn how CultureIQ can help you make culture a competitive advantage.

Get Started

Privacy Preference Center


__cfduid is a cookie associated with sites using CloudFlare, used to speed up page load times.

__distillery is a cookie that may be set by the website itself, or by Wistia, to support video functionality that may be found throughot the website. In addition to keeping track of the website visitor's position in a video should playback be interrupted, this cookie also notes user behavior regarding the video itself.

__cfduid, __distillery



_ga cookie is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customizable by website owners.



_biz_flagsA, _biz_nA, _biz_pendingA, _biz_uid, _hp2_id, and _hp2_props are cookies associated with CloudFlare and are used to record website and server performance with each visit to the site. For _biz_nA, The data is aggregated and analyzed; therefore, it remains anonymous upon use.

_vwo_uuid_v2 is a cookie associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behavior to measure the performance of different page versions.

_biz_flagsA, _biz_nA, _biz_pendingA, _biz_uid, _hp2_id, _hp2_props, _vwo_uuid_v2


__distillery as a cookie may be set by the website itself, or by Wistia, to support video functionality that may be found throughout the website.

wistia-http2-push-disabled is a cookie associated with the Wistia video playback feature.

_sp_id is a cookie associated with Wistia.

__distillery, _sp_id.2b40, wistia-http2-push-disabled


uvc is a cookie associated and used by the WordPress plugin "Add To Any", used for inserting social media share buttons into wordpress content.



wordpress_logged_in_, wordpress_sec_, wordpress_test_cookie, wp-settings- and wp-settings-time- are cookies associated with the wordpress content editing platform.

wpe-auth is a cookie that stores user info relating to WPEngine's hosting service for this specific website.

wordpress_logged_in_, wordpress_sec_, wordpress_test_cookie, wp-settings-, wp-settings-time-m, wpe-auth


These cookies are used for the Pardot online marketing tool. Both cookies appends a unique identifier, denoted by [*], for a website visitor, used for tracking purposes.

visitor_id[*], visitor_id4[*]-hash