Automatic Handling Partners with CultureIQ to Drive Positive Culture Change

Automatic Handling designs, builds, and installs automation equipment for the paper industry. The company is vertically integrated: employees work from one campus across the manufacturing, assembly, engineering, sales, and marketing teams.

  • 125+ Employees
  • Erie, Michigan
  • Joined CultureIQ in 2014

From the get go, Automatic Handling has been committed to providing customers a top-notch experience and product. And because the company is vertically integrated, it can control every step of the process to ensure customers receive the very best. In 2014, the Automatic Handling leadership team decided to dedicate similar time and care to improving the employee experience. “We recognized that we were in a rut. We were ready for a positive cultural change,” said Nathan Pienta, the marketing manager.

Using CultureIQ to Measure and Strengthen Culture

They turned to CultureIQ to help them measure and strengthen their company culture. The investment in culture has paid off. Automatic Handling has:

  • Added their culture score to the company scorecard
  • Boosted their culture score by 33% in the first year
  • Introduced leadership programs based on employee feedback

The focus on culture is apparent across Automatic Handling’s people and its customers, Nathan said: “Customer satisfaction has improved too. Our customers can see the positive difference in their experiences with our people.” Even hiring has been positively impacted. Automatic Handling recently hired an employee whose deciding factor was the company culture and investment in its people.

“Our customers can see the positive difference in their experiences with our people.” — Nathan Pienta, Marketing Manager, Automatic Handling

How did Automatic Handling strengthen its culture to achieve all these results? The team focused on three core aspects of CultureIQ’s offering: surveys, the CultureIQ Score, and actionable data analysis.