I’ve had the opportunity to speak with thousands of companies asking them how they measure their company culture and what steps they take to improve their culture.
One of the most common responses to the measurement question is the use of an annual employee engagement survey. An annual survey is a terrific step, however, it’s not enough. The workplace is rapidly changing, new technologies are changing every business, and your company and industry are likely quickly changing as well. Your company culture is also changing… Therefore, you should be collecting and measuring feedback throughout the year, not just a snapshot once a year.
This brings me to the second part of my research: how do you take steps to strengthen your culture? Many people expect culture to just… happen. Instead, strengthening your culture requires you to actively manage it. That means treating it like any other strategic business initiative — setting goals, coming up with action plans, tracking metrics, and refining the process. This is what I call culture management.
– Greg Besner, CultureIQ founder and CEO
Here is an infographic that illustrates how to improve your company culture through culture management:
This infographic originally appeared in an article on Entrepreneur.