Using Social Media for Recruiting
The job market is a jungle, and there is fierce competition to procure outstanding employees. In order to stay competitive, employers have to stay on top of their talent acquisition game. Social media is becoming a staple in organizations, as it provides a means to engage with their audience and customer base with relative ease. More importantly, companies are now leveraging their social channels to find new employees. Before you write off Twitter, let’s go over how social media recruiting can transform how you find your future rising stars.
Wider talent pool
Contrary to popular belief, social media is not only for the younger generations. According to Careerbuilder, every generation in the workforce is engaged and active on a social media platform. Through various mediums, companies can interact with potential candidates on topics that pertain to their industry. Considering that 70 percent of active job seekers use mobile applications to find new jobs, social media recruiting is an easy way to reach these candidates. Using social channels, recruiters can find a range of seasoned professionals to up and coming talent that is ready to be groomed.
Big reward, minimal investment
The greatest perk of social media is its reach. Companies have access to millions of viewers all from the comforts of an electronic device. When used strategically, social media platforms possess the ability to catapult users to the forefront to engage and influence their audience. Because social media is almost second nature to many, employers can have a designated employee at the helm of their channels, or take turns to diversify their feeds. Take a look at InsideZappos—the twitter feed of Zappos. A different associate takes over the channel each week while engaging with their audience. They discuss a variety of topics including work culture, different initiatives they’re running, and what hopeful future Zappos employees can do to join their company. Social media has more reach than a PR company, but at a fraction of the cost.
Getting a pulse on the market
Leveraging social media strategically is not difficult—though it requires an understanding of “trends.” Take Twitter, for example. Hashtags provide users a way to make their content searchable to fellow users with similar interests. Let’s say an organization that attended the recent CES (The International Consumer Electronics Show) wanted to get the word out about their attendance by blogging about the event. The company could then tweet their content using the hashtag, #CES, catching the attention of anyone who is interested in reading more about the event. It’s a fairly simple concept that requires a consistent approach. Not only does it boost viewership, but also it positions smart organizations as leaders of their industries, attracting talented individuals to their application pages.
Leveraging social media is no longer just an option—it’s the standard. Organizations that adopt the strategy have the opportunity to grow their network, find talented like-minded professionals, while becoming industry thought leaders. More importantly, it sets the precedence of your workplace culture as candidates will view you as an ideal place to work. While there are many perks of social media, organizations have to understand the commitment social media entails. News trends are quick and fleeting, and social media managers have to stay on top of posting regularly while seeing what makes the biggest impact for their brand. Invest the time in going social by implementing a solid strategy to improve the quality of applicants.