How to Drive Employee Referrals
Happy, engaged employees are key to recruiting top talent. As vital advocates of your company, they’re willing to amplify your recruiting efforts by referring candidates within their networks.
Securing referrals is no small feat for any organization. 51% of recruiters say employee referrals are their top source of high-quality hires. And referrals can lead to a 55% increase in time-to-hire and a decrease in cost-to-hire.
So how can you strengthen your recruiting efforts with employee referrals? To start, you need a healthy culture — one that enables employees to feel happy and engaged at work. Teamable, CultureIQ, and Greenhouse combined forces to show you how to measure your engagement and use the learnings to leverage employees as recruiters.
The eGuide walks through a three-step process:
1. Measure Employee Satisfaction Using eNPS
eNPS provides a high-level snapshot of employee loyalty and engagement with one simple question: On a scale of 1-10, how likely are you to recommend this company as a place to work? Organizations can then organize employee results into promoters (those that answer 9-10), passives (7-8), and detractors (0-6). Passives have no effect on eNPS.
The eGuide provides pro tips from CultureIQ culture strategists on using eNPS to measure engagement.
2. Improve Engagement and Satisfaction
At this stage, you need to increase engagement and satisfaction by:
- Analyzing your results from step one
- Building a targeted plan of action
- Investing in the initiatives that most impactfully increase engagement.
The eGuide shows how Teamable and Greenhouse customer Lyft increased employee engagement to drive referrals. Sneak Peek: Employee Resource Groups and leadership buy-in both played significant roles.
3. Leverage Employees to Drive Referrals
It’s time for the final step: To channel employees’ passion for your organization into referring more employees who will be just as happy, involved, and empowered. From hosting sourcing jams and offering trainings to personally reaching out to employees, Teamable and its customer Rubicon both shared their tips for driving referrals.
Reach to get started driving referrals at your organization? Download the eGuide here.