How (and Why!) to Promote Your Employer Brand

Promoting Your Employer Brand

Brand is the bread and butter of any business. But branding extends beyond the messages you are transmitting to your target customer. This is where your employer brand comes into play.

Your employer brand is how your company is framed to current and potential employees, how your current employees talk about their experience at your company, and how candidates perceive working at your company. It’s your reaction (good or bad) to hearing someone say, “I work at _______.”

Your employer brand goes much further than the logo of your company, or even your “team” page on your website. Your employer brand should tell a story related to the backgrounds, aspirations, and values of potential and current employees, and what that means for the organization.

Of course, the experience of your current employees is crucial in creating a strong employer brand. We all have those friends that grumble about their job and company culture. These complaints can add up to leave a negative taste in one’s mouth about what it means to work at this company.

So first, you have to make sure your employees are engaged, and then they will become the most active promoters of your employer brand.

In addition to encouraging happy employees to spread the word, there are some things you can do to actively promote your employer brand to the outside world:

  • Create fun swag that employees can wear around town and share with friends.
  • Profile individual employees and their experience at your company in your blog or website. Or you can even create a separate blog just for this purpose!
  • Experiment with new channels of promoting your employer brand, such as YouTube, SlideShare, and Instagram.
  • Treat your career page as a headliner, not an afterthought. Include your company values and plenty of visuals to illustrate what it’s like to work at your company.

Related Posts

Building a High-Performance Culture

Culture, Talent Management
April 5, 2017

Building a High-Performance Culture Report: Key Lessons from Top Cultures for 2017

New Report: Company Culture Trends & Insights We’re all curious about how
staff engagement

Office Life
February 7, 2017

How Unused Vacation Time Impacts Staff Engagement

Twenty years ago, many Americans in the workforce used the vacation time available…
positive workplace culture

Office Life, Support
November 29, 2016

Put the “Human” Back in HR for a Positive Workplace Culture

Keeping Your Hr Department Human Every HR manager can think of a time they didn’t f
More posts

Let’s get you started

Learn more about how CultureIQ can help your company strengthen its culture.

Fill out the form, and a member of our team will be in touch shortly!