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Annual employee feedback surveys often fail to build purposeful culture because they do not:

Align to business objectives: There isn’t clear vision of an end state; in other words, what should your culture look like to drive growth?

Offer the right insights: Isolated surveys focus too little on the right culture attributes for your business, and too much on the wrong ones.

Provide direction for action: Typical survey results keep you guessing on which opportunities are the best ones to address.


Our approach remedies each of these issues with three steps:

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Define Your Why

Link your culture work to key business objectives, then apply our framework to pinpoint the critical components of your unique culture.

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Understand at Depth

Dive deep into which culture components are thriving – and which will put key objectives at risk.

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Act with Precision

Enable your team to identify and prioritize the specific actions to implement and measure progress of desired outcomes.

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