Culture initiatives often fail to make a true impact due to four primary reasons:

They lack a “why”: Culture work isn’t aligned with business goals.

There’s no direction: Leaders start gathering data without clarity as to which culture areas are most important to assess.

They go too big: Too much broad surveying is done vs. deploying a test-and learn approach.

Results are too cloudy: The data reveals no explicit path to take to improve culture gaps.

Our approach remedies each of these issues with three easily understood steps:


Start With Your Why,
Then Focus

Link culture work to organizational objectives, then apply our framework to pinpoint the critical components of your unique culture.

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Prioritize Your Efforts
& Get a Quick Read

Get a first look at which culture components are thriving – and which will put key objectives at risk.

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Understand at Depth
& Act with Precision

Conduct a full census survey that breaks down trouble areas and identifies opportunities for improvement, then enable specific actions to implement.

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Enhance data gathering given your organization’s specific needs

Supplemental Set Up
Survey Invitation Card (PIN Card)
Multilingual Reporting
Data Customization
Business Linkage Research
Comment Analytics Research

Get started with CultureIQ

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