Tony Jaros

All businesses have a common desire – to thrive. To thrive, you must move forward, and to move forward, you must transform. And to do that – you must rely on your people. They are at the heart of whether transformation can truly be achieved.”

Tony Jaros


Tony is the CEO of CultureIQ. He is a product-focused and customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams.

Since joining CultureIQ, Tony has led initiatives to refine CultureIQ’s framework and mission, increase its client offerings, redesign our platform, rebrand operations, and launch the first CultureIQ Customer Advisory Board.

Most recently, Mr. Jaros served as the President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Forrester acquired SiriusDecisions in 2019 for $245 million, and Mr. Jaros continued to lead the organization until joining CultureIQ.

Early in his career, Mr. Jaros held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BS in Journalism from Northwestern University.

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