Why Your Favorite Barista is the Perfect Example of Great Workplace Culture
It’s no secret that coffee makes the world go ‘round. Considering that approximately 54 percent of Americans over the age of 18 consume at least a cup of coffee every day, it’s safe to say that we sure do love our coffee. Java is awesome, and there is something to be said about the coffee experience itself. Most of us have a favorite spot that includes a few baristas that have become a comforting, key part of our routine. This loyalty isn’t just the mark of good tasting coffee, it is also a perfect example of a great workplace culture.
It’s all in the details
It’s the little things that people tend to appreciate. Think about the warm fuzzy feeling you get when your barista remembers your name and order. Sometimes they even notice when you change things up. Maybe they’ve genuinely asked you about your day or wished you well on a promotion. It’s these little acts of remembrance that forge a bond between you, the barista, and coffee shop itself. These minute details may seem insignificant, but let’s not forget that the little things often influence the bigger picture. In short, the barista’s service creates brand loyalty.
To translate this into creating a great workplace culture, these personal touches also increase loyalty between employees and employers, also known as employer brand loyalty. It’s what can make your employee Net Promoter Score soar.
Building the relationship
Why do you frequent the same coffee shop? Sure, location and price factor in, but more often than not it’s the level of service you receive that keeps you coming back for more. This is the relationship between the consumer and the overall experience. Think back to when your favorite cup of Joe received a price hike. Sure you may have grumbled a bit, but it’s doubtful you’ll be going anywhere else if the consumer experience is top notch. Once consumers are loyal to the brand, suddenly paying 5 dollars for a macchiato doesn’t hurt as much—which can be attributed to their experience. You’re not just paying for coffee; you’re paying for the atmosphere and ambiance that the coffee company is providing.
The same goes for a great workplace culture. Employees are absorbing everything about their office experience, not just the tasks they check off or the check they bring home.
Tranlsating that coffee shop magic to a great workplace culture
There are many concepts that companies can take from their coffee shop experience that transfer into their workplace—both internally and to their consumers. Mangers can get to know their teams by paying attention to the little things, such as remember birthdays and favorite colors. Your team will appreciate this personal touch and interest. Investing in the details and providing a phenomenal experience for both your clients and employees will take your organization to the next level.